Are you wasting time on your business website?

Did you ever notice how all those beer commercials at the Super Bowl are about good times? “Miller time” isn’t about cheap beer. According to research from Stanford University, customers have more favorable feeling toward brands they associate with “time well spent.”  Memories of good times were more powerful than memories of great savings.  Ultimately, … Continue reading “Are you wasting time on your business website?”

Paragraphs on the web and elsewhere

Ever notice how sometimes you start thinking about something and then you see it everywhere? You know, you think you like PT Cruisers when there are none. You buy one and BAM! they’re everywhere?  OK, maybe not today, but so it was when I got mine! I wrote yesterday about writing for the web in … Continue reading “Paragraphs on the web and elsewhere”

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