Category: Writing for the Web

SEO is a page-by-page, post-by-post process. Everybody who finds a link to you does not start on your home page. Think about key words on every page.

How many times have you found something on the web that you really want to read—just not right now? So you print it out to read later. And, heck, maybe you even do. But I’m guessing that your “To Be Read” file is at least twice as big as it needs to be. If you … Continue reading “Writing for the web”

Or: How much content is enough and how much is too much? –

What happens when the PDF you want to send is just too big? How can you make that PDF (or an image, for that matter) smaller? I got a great question about file sizes from a reader today. The file size of the current issue of my church’s newsletter is too big to upload via … Continue reading “How do I make my PDFs smaller?”

Did you ever notice how all those beer commercials at the Super Bowl are about good times? “Miller time” isn’t about cheap beer. According to research from Stanford University, customers have more favorable feeling toward brands they associate with “time well spent.”  Memories of good times were more powerful than memories of great savings.  Ultimately, … Continue reading “Are you wasting time on your business website?”

Three reasons to have a clear focus about what belongs on your website.

Ever notice how sometimes you start thinking about something and then you see it everywhere? You know, you think you like PT Cruisers when there are none. You buy one and BAM! they’re everywhere?  OK, maybe not today, but so it was when I got mine! I wrote yesterday about writing for the web in … Continue reading “Paragraphs on the web and elsewhere”