These are the slides from my talk for SmallBizAid event on June 23, 2021 At the end there is a list of all the websites referenced (or should have been referenced) in the talk. If you want more info, either use may contact form, or the chat box at the bottom of the page to … Continue reading “Getting UX Right”
Category: Writing for the Web
What will happen if I click that button?
When people know what will happen next, they are more likely to go along for the ride.
I don’t like to get in a car and randomly drive. I don’t necessarily need to know exactly where I’m going: it could just be “let’s see what’s up this road.”
Dealing with spam in email and comments
What’s the deal on marking email as SPAM? What are my options for all the crap?
Easy SEO: A Brilliant Article
Advice to help your readers comprehend what you’re talking about AND help the search engines who help them, use these really simple tips.
Search Engine Optimization Before Yoast
When you use SEO plugins you have to go back and correct stuff. Get the tips for where to use your keywords in place first.
Hey, Keurig! Where does the water go?
Using your phone, search Keruig.com for “Where does the water go?” The reply will certainly surprise you.
Writing enough content and why it matters
You do know that Google can’t actually READ anything.
It’s a computer. It just picks out words for search results.
It also says that topics require at least 300 words to have “authority.”
So if you have less than 300 words on a page, then you’re not telling Google that subject matter is important.
Signature Files:
Still the best free advertising available
Thirty years ago when I got my first business cards for my first business, I thought it was the best $20 I ever spent. It made me feel professional and assured that whoever got my card had all the pertinent information about me and what I was selling.
That’s still true, but now even more important is your signature at the end of your email.
Spell Checking Horrors!
When is “from” the right word? When is “form” the right one? Can a computer really be depended upon to use the right one in the right place?
Read Lingofy reviews
Google hates “coming soon”
Let’s say you want to bake a cake and you find you are out of eggs.
You go to the grocery store to buy some and find a sign that says “Eggs: coming soon!”
You look around the store manager to ask, “What does this mean ‘coming soon’?”
He says, “Well, they’re on a truck.. that’s coming soon. We don’t know exactly when. But ..soon. So you should check back again … soon.”