Signature Files:
Still the best free advertising available

Thirty years ago when I got my first business cards for my first business, I thought it was the best $20 I ever spent. It made me feel professional and assured that whoever got my card had all the pertinent information about me and what I was selling.

That’s still true, but now even more important is your signature at the end of your email.

Google hates “coming soon”

Let’s say you want to bake a cake and you find you are out of eggs.

You go to the grocery store to buy some and find a sign that says “Eggs: coming soon!”

You look around the store manager to ask, “What does this mean ‘coming soon’?”

He says, “Well, they’re on a truck.. that’s coming soon. We don’t know exactly when. But ..soon. So you should check back again … soon.”

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