Maybe, if you’re lucky, you’ll get pocket change A lot of people talk about starting a blog and making millions from ads. But think about those click bait stories on Facebook. How long do you wait for the ads to load before you see what that celebrity looked like at 10 years old… and then, … Continue reading “Get rich from ads on your site? NOT!”
Category: General Marketing
Taking feedback well
Sometimes things don’t go the way you think they should. Bad customer service, a broken website, you get the idea. People complain. I’d personally like to think that everyone is kind in their complaints, but it’s almost never the case. I love the answer that Sheryl Sandberg gave to a question about scaleablity of a … Continue reading “Taking feedback well”
SEO for Small Business:
5 Reasons It’s Important
Your online presence impacts the success of your business. Search Engine Optimization (SEO) plays a big part in the process. You can do a lot on your own to OPTIMIZE your site. Check out my slides from the talk at the Harrisburg WordPress MeetUp about SEO: SEO Past Yoast Mickey Welser is my business partner … Continue reading “SEO for Small Business:
5 Reasons It’s Important”
Really really simple steps in your call to action
How hard is it to understand that everyone who reads your newsletter .. in print or on line.. does NOT know your address? This is a rant based on three invitations of sorts, two in print and one on line. None of these inviations included important information about where to go! Oh, I’d like to … Continue reading “Really really simple steps in your call to action”
Replying to complaints
From polite and not so polite complainers Often complaints can be the impetus to fix a giant mistake or just make an better experience for the next customer If you have been in business for more than 20 minutes, somebody has probably complained about something you did or did not do right. How you handle … Continue reading “Replying to complaints”
Valuable Feedback… How to get it easily!
Good feedback is like a warm blanket on a cold day. It makes me feel safe and warm and cared-for. And I hope the warm fuzzies transfer to new people who might be thinking about working with me. But what if you don’t have any actual written feedback? It’s remarkably easy to get it. Just ask … Continue reading “Valuable Feedback… How to get it easily!”
Who is your ideal client?
I know that finding my ideal client is paramount to having the most fun doing what I’m doing. Yep, that might sound like a strange notion coming from a web developer. But when you work for yourself, you have that wonderful opportunity to enjoy what you do, or do something else! I used to be … Continue reading “Who is your ideal client?”
Taglines, stinkin’ taglines, how do you write one?
Make your company’s tagline clear and useful to your prospective clients
A portrait is more than just a picture
It might just be me, but I’m getting really tired of looking at websites with pictures of people that I just know are models. They scream “FAKE” to me. I’m also tired of pictures of people that look like they lined up at a photography studio in the mall and got standard head shots. Business … Continue reading “A portrait is more than just a picture”