Did you ever notice how all those beer commercials at the Super Bowl are about good times? “Miller time” isn’t about cheap beer.
According to research from Stanford University, customers have more favorable feeling toward brands they associate with “time well spent.” Memories of good times were more powerful than memories of great savings.
Ultimately, time is a more scarce resource—once it’s gone, it’s gone—and therefore more meaningful to us,” says Mogilner. “How we spend our time says so much more about who we are than does how we spend our money.
So here’s my question to you:
Are you spending your time worrying over your website and it isn’t even fun?
Yes, yes, I know, you gotta work. BUT do you have to work at something you don’t or can’t do well?
Fifteen years ago when I was in a different business, I spent hours trying to take care of my books. I was a freakin’ math major in college! Numbers don’t scare me. But it wasn’t the math, really, it was finding all the receipts and putting them in the right columns on the spread sheets.
I was spending HOURS doing something I wasn’t good at and at the expense of something I WAS good at: making art!
When I got my first book keeper, I thought I’d died and gone to heaven. Bills got paid, invoices were sent, and I wasn’t panicked about something I didn’t do.
Now let me ask you about your website.
- Are you satisfied with it? Look and work like what you want it to?
- How much time are you wasting worrying over it? Or trying to tweak it to be what you want?
- Is that time well spent?
Maybe your site is not as bad as you think. We could talk about it. Send me a note. Let’s plan for a strategy session. We can figure out together what needs to be done.
[kerch]
