6-year-old’s Marketing Video… Beautiful!

I feel like I must be a hundred.. but back in MY day, the Boy Scouts sold light bulbs!  THAT was useful.  My dad would keep a big list all year and then get them from a neighborhood kid.

Now, at least here in Baltimore, they’re selling popcorn.

A friend of mine has a 6 year old son who is very proud to have just joined the cub scouts. His den is selling popcorn. “He” wrote an email to his friends and relatives (using his “daddy’s email”) to ask them to buy popcorn.

OK., that’s pretty standard fare. And pretty easy to ignore if you are not ACTUALLY the grandmother (which I am not).

However, it looks like the scouts have upped their game for selling stuff because now using the link in Jack’s email, I go directly to a page which gives him the credit when somebody buys something. (Only problem here is I know the kid as Jack, but his real name is Jonathan.. and that was a bit confusing. Particularly as the picture on the page isn’t Jack).

But I digress.

Here’s the really cool part!
Jack made his own video to sell the popcorn.

And THIS, I am quite sure, he did on his own. The video (just a minute and a half) is a riot sure to impress not only grandparents but friends of his “daddy’s” as well.

It’s short. And feels like marketing genius to me. Only thing I would have suggested, is to put the video link up higher in the letter. And make some reference in the video to the cost of the popcorn and where to find the link to buy the it.  But hey, there’s always next year.

But buy some popcorn from this kid today! The fund raiser is over the end of September.

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